With more and more people becoming pet parents each year, the pet industry has become more profitable than ever. In fact, according to the American Pet Products Association (APPA), sales of pet products hit USD 95.7 billion in 2019. APPA also estimates that sales will reach a whopping USD 99 billion in 2020. Let’s see some types of pet products.
Clearly, selling these kinds of products can be quite a lucrative venture. But with so many companies already selling a wide variety of pet-related items. It can be difficult to make your own offerings stand out. To give yourself an edge over the competition, you need to stay up-to-date on key sales trends.
Fortunately, you can differentiate your brand by investing in custom pet products that specifically target different types of consumers. Done well, you could make a huge profit by offering an assortment of custom dog toys, cat litter boxes, or popular pet accessories. If you’d like to try your hand at catering to pet parents, consider adding the following items to your shop catalog:
These days, letting your dogs or cats sleep on an old rug is no longer enough. Today, there are several cute and creatively-designed pet beds that owners can choose from. By customizing your offerings according to your target market’s specific tastes, you could stand to earn a pretty penny.
So work together with your manufacturer to create a comfortable and visually-striking bed that any pet owner would love to have in their home. We recommend matching the bed’s color and design to your visual branding for maximum brand recall. And don’t forget to pick only high-quality materials that can withstand tons of wear and tear.
Pet parents love to play with their furry friends. As such, it’s no wonder why people often buy different types of toys for their beloved furbabies to try.
However, the market is already saturated with every kind of pet toy imaginable. Thus, it only makes sense that owners may want to get their pets something a little more unique. And if they’re particularly loyal to your brand, you could potentially sell them toys that have been customized with your visual branding.
In terms of what types of toys you can sell, choosing the more popular ones is always a safe bet. For dogs, in particular, you can always go for biting toys, balls, and frisbee ropes.
As for cats, you may want to sell traditional laser pointers and catnip bags. Interestingly, high-tech cat toys have also become quite popular among feline lovers, so you may want to add them to your offerings.
Whichever kind you choose, take note that owners are becoming more mindful of what goes into their furbabies’ mouths. So make sure that your preferred manufacturer uses materials that are safe for animals to play with.
Car Seat Protectors
Whether it’s for a walk in the park or a visit to the vet, pet parents often have to drive their precious furbabies from one place to another. Hence, it’s no surprise why owners would appreciate accessories that can make their cars more pet-friendly.
With that in mind, you could try selling car seat protectors that have been customized with your logo and brand colors. As the name implies, these products serve as the first line of defense against muddy paw prints, fallen hair, and dripping saliva. After each ride, all customers have to do is detach the seat protectors, wash them thoroughly, and let them dry before re-attaching them to their car seats.
These days, many millennials shop for pet apparel, including jackets, sweaters, beanies, and other clothes. Thus, you could potentially earn a significant amount by selling branded versions of these classic items.
Though this may be a highly competitive market, you can adopt some policies that can help you attract more potential customers. One example is using recycled or locally-sourced materials. As more consumers start becoming aware of their impact on the environment, implementing such eco-friendly policies may encourage them to buy from your shop.
Treats are a must-have for pet parents. Not only are they crucial to successful training, but they’re also essential for developing a bond between owners and their furry friends.
From a selling standpoint, however, pet treats are often considered to be an impulse buy. You can thus maximize sales by offering them at irresistible prices. As well as featuring them prominently on your store’s front page. They also make for excellent giveaways. So make sure to display them at the counter or advertise them on your checkout page for maximum exposure.
With all that being said, don’t forget that consumers are becoming more mindful of what they feed their pets. So make sure to source ingredients from reliable food manufacturers that specialize in these products.
The pet industry is booming, and it’s unlikely that this trend will go away anytime soon. Given this, it’s safe to say that these kinds of products will continue to sell for years to come. Also, that goes for branded ones as well. If you’re planning to expand your offerings to include your very own pet products. You can’t go wrong with any of the items on this list. We wish you the best of luck!